on amazon.in, please check "sold by" seller name, only purchase from "Ally Globe" or "Grin Brands" on amazon.in
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BackJoy will prevent and relieve the pressures and strains that aggravate your back pain whenever and wherever you have to sit, stand and sleep.


One man's back pain was so bad he couldn't take sitting for longer than 20 minutes at a time.
 Frustrated by all the pain and money spent on gimmicks his son set out on a mission to solve his
 dad's pain. The result was a realization and a new belief that there is a better way to sit and that we 
don't have to suffer from poor design, outdated theories, or companies that make products to fill a shelf
instead of fill a need. This was the birth of BackJoy™ the world's first Orthotic for backs. Since that realization, BackJoy™ has helped more than a half a million people find comfort when they sit - many for the first time in years.

The BackJoy Revolution

Join us in our mission to fix the way the world sits, stands, and sleeps so we can provide freedom from back pain. We will accomplish this by providing simple to use science that allows your body to work the way it was designed to, with natural and balanced posture.

We believe life doesn’t stop when you’re 50. To the contrary we think that is when life is just beginning! When you get there your body shouldn’t be handicapped from lousy seating, bad beds, and lame shoes. You should have the freedom and the body to enjoy life.

At BackJoy, we provide back pain solutions that really work and we are just getting started!